SEOULROSE COSMETICS

Korean Cosmetics

1. Vision & Mission

Seoulrose is a Korean beauty brand designed to resonate with young generations across Asia – from demanding markets like Korea, Japan, and China to emerging Southeast Asian hubs such as Vietnam and Singapore. It blends inspirational design with formulas adapted for Asian skin, while maintaining Korean quality standards.
Slogan: "Youth & Beauty!"

2. Market & Opportunity

- The youth skincare market is rapidly expanding in Vietnam, ASEAN, and China, with a rising demand for emotional, functional, and affordable products.
- Young consumers seek safe, effective, and affordable solutions that reflect their personality and lifestyle.
- Seoulrose bridges this gap by offering brand clarity, cultural resonance, and science-based design.
- With over 10 years of presence in Vietnam, the brand has established a loyal customer base, especially among teens and students.

3. Product & Business Model

The brand targets youth aged 10–25 and builds tailored skincare ranges based on lifestyle and skincare habits.
Product categories: sunblock, facial cleanser, toner, whitening cream, seaweed & centella masks, double-layer moisturizing creams
Products are developed following Korean quality standards and officially imported & distributed in Vietnam via Seoul Group Vietnam.

4. Competitive Advantages

- Cute and friendly branding using the symbolic characters Rosie and Rosa
- Formulas adapted to Asian skin and tropical climates like Vietnam
- Strong positioning through the slogan “Youth & Beauty!” and 10+ years of brand presence in Vietnam
- Positive feedback from local users, especially from the picky teen and student demographic
- Youth-friendly, accessible pricing – a clear competitive edge in the current market